From the category archives:
As Seen on TV - Cricut Expression - Scrapbook Like a Pro
If you haven’t seen this, you have GOT to see it! And more so, if you love doing craft type thing such as this, this would be THE perferct work at home business! The possibilities are endless…
Popularity: 7% [?]
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Are you building your scrapbook customer list with success? If not, don’t give up! You can breathe new life into your scrapbooking list and at the same time have your list work for you instead of against you.
Although you may not be new to marketing your scrapbooking business on the internet, I want to revisit some tips that will get your list growing. Your list should help your scrapbooking business grow, not keep it stagnant. Your relationship between your opt-in list members and yourself must be one of trust. If don’t have trust, they probably won’t sign up. And if they do they may not stay subscribed. Here are a few strategies to help you build and maintain trust:
1. The customer must be able to unsubscribe from your list. Let each customer who signs up for your newsletter or ezine know they have the option to opt out quickly and easily whenever they like. Most autoresponder services include a link to unsubscribe at the end of the email. This is actually required by the CAN-SPAM Act.
2. Always offer interesting, relavent and valuable content. By providing your readers with informational articles and content, you are building trust with your customers. This initially takes time, but the benefit of having your customers trusting what you have to say is definitely worth your time. You’ll be viewed as an expert, which easily brings more prospects to you.
3. The popular 80/20 rule. People expect to be sold to when they receive an email. However if your emails include constant sales messages, they will likely click the unsubscribe button faster than you can say, “but wait, there’s more!” Try to include 80% valuable content and around 20% sales content. Of course, your marketing content needs to be relavant to your topic as well.
4. Get your customers involved. Breathe new life into your list by encouraging interaction. Create a survey, and post the results, ask questions and provide feedback. Remember, you’re building trust with your prosects and customers while building your business.
5. Balance the number of emails you send out. There’s a fine line between emailing too often and not emailing often enough. Find the balance that works with your customers and you. Track your click through and open rates. Most people who subscribe to your list expect emails from you on a regular basis. On the other hand they won’t be happy if you email them too often. When you create your opt-in box, specify how often you intend to contact them, letting them know their will be occasional extra mailings when you come across something that will be of interest to them.
Your list is how you communicate with your scrapbook customers. If you have no potential customers on your list, who will you communicate with to potentially sell your products? Provide good content and keep your customers anticipating your next mailing. Earn their trust, provide great content, show you are real and that you care, then your list will thrive!
Article Source: http://www.wahm-articles.com
Dawn Stegall is dedicated to helping you succeed in your scrapbooking business. FREE report on a 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your scrapbook customer list. Grab your free report at www.scrapventurereports.com/LPS-Free-Report.html
Popularity: 1% [?]
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Copywriting is a significant issue for achieving an excellent ranking in the search engines. Often scrapbooking business website owners believe that the only thing necessary is to incorporate their keywords in the page tags and include their targeted keyword occasionally throughout the page. While SEO copywriting isn’t actually difficult, writing for search engines is a bit more comprehensive than that.
Search engine optimization copywriting or SEO, is basically, writing text in a way that is easily scanned on your web page so that it reads well for the visitor and targets specific search terms. Its purpose is to have your web page rank highly in the search engines for those targeted terms.
SEO copywriting optimizes and enhances other components on the page for search terms being targeted as well, specifically the title, the content or image description and any keyword tags, alt text and headings.
Search engines look for and need authentic content pages, instead of additional pages, which are only designed for achieving high rankings. This is the concept of SEO copywriting. For this reason, search engines aren’t likely to consider SEO pages that have undesirable copywriting content.
In other words, your scrapbook business site’s content must follow good marketing standards. This is because excellent SEO copywriting recognizes that humans make the buying decisions, not “spiders”.
I recommend that your content consist of at least 250 words on each page, with a maximum of two targeted keywords. Use your keywords throughout the page casually not “stuffed” or forced in. Don’t forget to use your keywords strategically in other on-page components such as images.
Informative and quality content is definitely the foundation for a website to be successful. Your content should guide your visitors to exactly what they are looking for when visiting your website.
It’s important to remember that your visitors won’t always “read” all the content, but rather, will scan through the page or article, looking for important and eye-catching sentences or words. This means you need to write not only persuasive and eye-catching content, but it also needs to be scannable.
When someone visits your site in search of a product or service, it’s often because they are looking for more information. If you provide quality content that educates and is helpful, your visitors will stay longer. Content rich in scrapbooking business keywords will leave a long-term impression for your SEO campaign.
Here are a few tips for writing good quality SEO content:
1. Determine your key phrases before you begin the writing process. This will take some keyword esearch on your part. Reaching a high keyword concentration can be a difficult task. This can result in fragmented sentences, complicated statements and a copy that doesn’t flow naturally. If you already know your key phrases, then you are able to write naturally.
2. Know who your target audience is. This allows you to write with their needs and wants in mindy. You cannot write good quality, informative and convincing content without knowing what your visitor’s problems and needs are.
Your writing should offer a solution to their problems and in order for you to do that you need to first identify the problem before you can determine a solution.
3. Include your key phrases in headlines. Search engines believe that a headline is an important part of your content. Therefore keyword rich headlines produces additional results.
When you construct a headline, create them with the same keyword you used in your content. Also take note of the “HTML” encryption for your title. By utilizing “H1″ or “H2″ tags, they will catch the search engine’s attention.
4. Properly distribute or scatter your key phrases throughout the body of your website. You’ll want to do this effectively by focusing on two primary keywords that will flow naturally in your content. This is only a guideline; do not ruin a good article by inserting keywords in sentences where it does not fit just so you can use more keywords.
SEO copywriting doesn’t require you to write in a literary style; it just makes for poor web content. SEO copywriting stresses that you need to write for the internet and more importantly for your reader.
There is more to web copywriting for your scrapbooking business than merely writing well. Effective web copywriting, utilizing keywords and search engine optimization go hand in hand.
Article Source: http://www.wahm-articles.com
Dawn Stegall is dedicated to helping you succeed with your scrapbooking business. Informative articles, free resources along with scrapbook business tips are available at www.ScrapVenture.com
Popularity: 1% [?]
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Are you having a tough time choosing a business to start that you’ll have passion for? Ever considered using your love of crafts as a springboard to jump-start a new business?
Crafters are everywhere, and they’re looking for great advice and directions on how to make the things they love. You can help! Head over to JustAddSweat.com where they’ll teach you how to get started with your own crafts blog. The owners, Nicole and JoAnne have been running their own successful businesses for sometime now. They took that business expertise and decided to start a website offering people who have the drive to succeed the right tools to do so.
The ‘How to Start a Crafts Blog for Fun and Profit’ Guide offers real and practical information about how to get a blog up and making money in a very short time. It’s not nearly as hard as it seems once you have the steps to follow!
Stop by the site today to pick up the guide and you won’t regret it. In fact, I’d be willing to bet you’ll fall so in love with the guide you’ll be telling others about how they can start their own craft blogs too.
Visit the site now to check out the Guide.
Popularity: 4% [?]
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Scrapbooking as we know it today is a fairly new term. But scrapbooking has really been around for years. Girls have saved dance tickets and photos in albums, parents have saved photos of babies and toddlers growing up, and spouses save those special notes and photos of dates and weddings.
Scrapbooking has become big business and one of the most popular hobbies. Instead of just a regular plain photo album, scrapbooks are embellished with colorful pages and all sorts of wonderful extras. The huge popularity of scrapbooking makes a great home business for the would be entrepreneur.
The appeal of making scrapbooks is not only that they hold precious photos of loved ones and special memories, but the endless possibilities in designing the scrapbook. There are so many ways to create a scrapbook that almost anything goes. The immense popularity of the scrapbook hobby offers a great work at home business opportunity.
Starting a scrapbooking business doesn’t have to cost a lot of money to get started. That’s one of the nice advantages to this particular home business. It doesn’t require a lot of money to get it going.
There are many different directions that be be taken to have a scrapbooking home business. One might consider doing everything pertaining to scrapbooks, or choose a niche area and focus on just one thing. Some ideas are teaching others how to make scrapbooks by having classes, direct sales of scrapbook materials, designing your own line of scrapbook embellishments and pages, organizing scrapbooking events in your area, etc.
Whichever particular direction you choose to take in starting a scrapbook business, there are several things that should be done to get your new business rolling. You must advertise to let people know that you are in business. Taking out ads in your local paper is an inexpensive way to advertise. Ask family and friends to tell people they know about your new business. Business cards, a website, press releases, and word of mouth are just a few ways to advertise. You will also want to decide what or how much materials you need and set a budget.
If you decide to do direct sales of scrapbooking items, you have many options open in how to go about selling. You can host home parties, sell at craft shows, have a website, and post on auction sites like eBay.
Should you decide to make and market your own line of papers and materials, the above suggestions work plus you might contact craft shops about selling your items.
Popularity: 18% [?]
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If you are creative and like to make gifts for others, then a work at home gift basket business might be right for you. Making gift baskets to sell is rewarding and fun. Many people like the idea of giving personalized baskets for holidays, birthdays and special events but don’t have the time to put them together. When you start a gift basket business, you’ll be supplying them with something they need and getting the opportunity to put your talents to work.
Before you start your life as a gift basket Wahm, make sure that this business is something that you really want to do. If you’ve never made gift baskets, but like the idea, try making one or several for your next gift-giving event. This will also be an opportunity to show off your gift basket making skills to your friends and family. While you are planning and making your gift baskets ask yourself if this is something you can see yourself doing on a regular basis.
Making some sample gift baskets will also give you an idea of how much your supplies will cost and how much time it will take you to complete each basket. This will help you gauge pricing when you start your business. However, keep in mind that when you get a business license you will be able to buy craft supplies for wholesale prices.
Getting a business license is an important step in making yourself into an official Wahm. The process is simple and there are many tax benefits to becoming a legal businessperson. You will also get your supplies at wholesale and be able to get discounts on other business related expenses.
Once you’ve decided that making gift baskets is right for you, it’s time to develop your catalog of basket options and prices. Think up a few prototypes for different situations. Although gift baskets are popular during the holiday season, you can also create them for graduations, Mother’s Day, Father’s Day, Valentine’s Day and other events. Create a few different gift basket ideas and then ask your friends and family for their opinions. Make sure your choices of design and gift basket items are popular with many people before you make them part of your catalog.
Have your prices ready for both standard baskets and custom baskets, and then make your business cards and start advertising. By now, your friends and family will know about your business and you can tell them to spread the word on your new venture. Network with other local businesses, like nail salons and florist shops, to get your name in front of more people. Targeting businesses that are frequented by women is a good tactic because women are more likely to purchase your baskets.
Around the holidays, corporate companies are looking to buy gifts for their clients and suppliers. This can lead to a lucrative seasonal business for you. You should start marketing your corporate gift business in October at the latest. Network with your husband’s employers and the employers of your friends and family.
Being a gift basket Wahm is a great way to show of your creativity and provide a valuable service at the same time. The rewards are many and with planning and initiative, it can be a very profitable business venture for you.
Popularity: 5% [?]
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Get Paid to Write Greeting Cards
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Does your sales copy suck? I mean, does it really, really suck so bad that you can barely squeeze out a sale from 1000 visitors to your website? If it does, don’t worry – this is why you’re here, and I’m happy to tell you your problems can be fixed because you came to the right place… 
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