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Click the eBook Cover to Order Work at Home Truths, by Tiffany Dow
Customers
Build Buzz for Your Online Business Through Offline Marketing
Marketing your online business shouldn’t be dependent on online marketing alone. Online businesses owners often forget that potential clients come mostly from the non-virtual world. Here are a few offline marketing ideas you could integrate with your online marketing strategies:
1. Business Networking Ideas
• Networking could never be underestimated. Often, your network provides the leads and information necessary to send the word out about your business and to expand your clientele.
• Join business meetings, forums, and conventions. These are where most local business owners gather together to discuss business ideas. These are also where the latest strategies and technologies are discussed to help online businessmen and business owners learn more about their trades.
• Network yourself with local business professionals. Join business associations and activities like Chamber of Commerce, industry events, networking organizations, and trade shows to expand your network.
• Know who you are networking with and be selective with whom you are networking with. Select only the best networks.
• Establish good, strong relationships with your network business partners.
• Talk with people about your business. You’ll be surprised how many people are actually interested in building up their own businesses. You’ll also get to gather new business ideas this way.
2. Relationship Marketing Ideas
• Fortify your base market. Maintain and continue to improve your relationship with current and past customers. Don’t waste your initial marketing efforts by not sustaining your current base market. Continue marketing to your existing clients.
• There are a few things you could do to keep your base market loyal to your business. You can keep in touch with them on a personal level by sending out holiday cards. Some online business owners go so far as sending their clients handwritten letters that update them regarding industry news.
• Create a newsletter. Never allow your base market to forget about your business. Keep it foremost in their minds by giving away things, newsletter for example, that may directly or indirectly remind them of your business or your services.
• Form relationships with new market. Don’t be content with your current market base. Expand as much as your resources would allow.
• Participate in local trade shows. You can either be behind the booth reaching new customers or outside doing the talking to potential business partners.
• When introducing yourself to potential new customers, never complicate business terms. If you’re trying to build new business relationships, keep your information simple. Customers don’t have all day to figure out what you’re trying to sell.
• Throw special events or parties for your customers. Such events could help brand your products or services as well as expand your network connections.
3. Print Marketing Ideas
• Use effective business cards that contain everything your clients need to know about contacting you or availing your products or your services. Hand out your business cards to anyone either to expand your client base or to expand your network.
• Use brochures and flyers. So long as these are strategically placed, these could bring in potential customers. Never leave out your previous customers as well.
• Advertise on print media. Newspapers and magazines still rank high among the most effective offline marketing tools. Use these tools effectively.
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8 Offline Marketing Ideas
…That Could Bring In Revenue To Your Online Business
Before businesses converted to online marketing, the bread and butter marketing and advertising techniques are mostly focused on traditional marketing or what is not called as offline marketing. These 8 offline marketing ideas have been around for years and have been proven time and again to bring in revenue to any business whenever they are well-placed and well-timed.
Classified ads
Ad placing on any local or national newspapers – if your pockets could afford that – can give your website traffic or sales a really good boost. How? Apparently, people still read newspapers and trust the things they read on print media. And with this same level of trust, people view newspaper ads as something that they can be confident about. Online businesses that have placed ads on newspapers have benefited from the great advertising rates of this medium.
Flyers and Posters
There’s a good reason why small and large companies alike still use flyers as part of their marketing campaigns. They work and they work really well. Place flyers somewhere with good traffic and watch as traffic get diverted to your website.
Direct Mail
The offline version of opt-in email listing and email marketing, offline direct mail is a marketing method that directly contacts individual and inform them of your website’s presence. When done consistently and with good email pieces, this strategy can help with brand awareness. This may even result to instant sales.
Infomercials
While this could turn out to be quite expensive, infomercials are actually very effective means to enhance brand awareness and to increase market reach. Since most infomercials run consistently over a long period of time, these often allow for some curiosity on the part of viewers. If you don’t have enough budget for infomercials, try group advertising. This will spread the cost between you and your partners.
Business Cards
These are possibly the least expensive of all marketing strategies. Give your business cards to anyone you meet and leave them anywhere you go. The results may not be instantaneous, but in time, your cards could bring in revenue for your online business.
Give Free Information
If you are an expert in a field relevant to your business, you could try to be a free learning resource. You could do this by holding a free offline class. Radio and TV shows are also good mediums as these could reach a wider spectrum of audience. If you can, try to get an interview over the radio or on a TV show.
Freebies and Giveaways
Giving away promotional items is still alive and well. Next to business cards, this strategy is probably the second least expensive. The cost of this offline marketing strategy could run up to a few hundred dollars or more though if you’re giving away expensive free items.
Network with Other Local Business Owners
The chamber of commerce as well as other local business associations are powerful tools to expand your network. Connections mean better opportunities. Try to get as many connection as you can by attending local business owners meetings and conferences.
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Help Your Startup Home Business With Creative Marketing Strategies
Your low startup home business may not have as much resources as your bigger competitors, but that doesn’t mean you can’t earn as much profit as they do. Use the creative marketing strategies below to make your business generate gigantic returns.
1. Take advantage of the holidays.
Holidays give people a valid reason to spend more than usual and it’s a reason that most grasp eagerly with both hands. You need to take advantage of this by offering special products, services, or promos.
Christmas, for instance, is the season of giving and as such, if your home business can offer products that make perfect Christmas gifts, your business is sure to enjoy fantastic sales during the holidays.
Valentine’s Day, on the other hand, is a time for romance so you need to focus on pleasing customers not as individuals but as couples. Your strategies will be even more effective if your low startup home business can offer products with distinctive offers for boyfriends and girlfriends, engaged couples, and married couples. Consider as well those who are still in the dating stage as well as those who are planning to get back together.
2. Interact with your customers.
You need to strengthen and deepen the relationship between your business and its customers.
Many businesses use blogs to interact with their customers, but you can make your blog more effective by giving it a creative layout. Creativity can also be seen in the purposes it serves. Instead of merely posting entries and encouraging readers to post comments how about including polls in your entries?
Blogs are an avenue for you and your customers to bond. Scour the news for relevant reports that will be of interest to your target market. Post them on your blog then ask them the usual if-you’re-in-their-shoes questions.
3. Hold contests.
Don’t be lazy and make do with raffles and the usual question-and-answer contests. Make things more creative and your readers will be excited to join them not just for the prizes alone but also for the entertainment value.
Storytelling contests are fun and wildly entertaining. If you have an online jewelry shop, for instance, you can ask your readers to create the most romantic or adventurous legend for famous gems like diamonds, rubies, and sapphires.
Design contests are just as popular. Going back to the online jewelry sample, you can ask customers to contribute their own jewelry designs.
Prizes for the competition don’t have to be exceptionally expensive. In most cases, anything would do as long as it’s free and attractive to your customers.
4. Make a program.
There are two ways for you to create a program for your low startup home business: firstly, you can create a show by regularly uploading videos on YouTube. Secondly, you can have your own “radio” show by regularly uploading podcasts online.
Uploading videos in YouTube is for free. Video marketing is extremely effective for all kinds of businesses because customers can see, read, and listen to your message. You must, however, make sure that your content takes advantage of the extensive AV effects offered by videos. As for podcasts, you simply need to prioritize both content and sound quality.
Talk show format is the most popular reporting style used for marketing videos and podcasts. You don’t need to invite famous personalities as guests. You just need to discuss the most interesting and popular topics and your shows can help make your low startup home business profit!
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All Resell Content – Start Your Own PLR Business
All Resell Content – Start Your Own PLR Business
50 Monthly Pieces of PLR Content to Sell
Each month, you receive 50 articles in 5 main subject areas topics. To give you variety to serve your customers, over the months, you can expect content from 16 rotating subject areas.
Rotating Subject Areas:
1. Online Marketing
2. Weight Loss
3. Dating Advice
4. Gardening
5. Pets /Dog Training
6. Wedding planning
7. Healthy cooking & eating
8. Pregnancy & baby
9. Real Estate
10. Fashion Advice/Tips
11. Job Search
12. Service Provider – VA, Writer, etc.
13. Travel Tips/Deals
14. Natural Health – remedies, herbs, alternative therapies
15. Green Market – energy, health, kids, etc.
16. Debt Relief / Bad credit
Plus more goodies!
Hurry on this! Only 100 monthly lisences will be sold!
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Blueprints for Content Ideas and More
$5 (Only $4.50 with the coupon code below!) Blueprints are available on:
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- Byline Blueprint
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- Opener Blueprint
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- PLR Blueprint
- Target Market & USP Blueprint
- Link Building Blueprint
…but they’re ONLY available until August 31, 2010, so grab yours now!
Get the information here: Blueprints Main Page or you can click the covers below.
Get yours now and you save an additional 10% off the super low price if you use Coupon Code: 960C3.
Just click through for more information on the Blueprints you’re interested and you can order multiple Blueprints at once.
Be sure to enter the coupon code for your extra discount.
Coupon Code: 960C3
Discount: 10%
Expiry Date: August 31, 2010
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