How to Set Up Your Ghostwriter Business
Being a ghostwriter is a dream come true for many. If it’s your dream too, then you’ll want to take several important steps to succeed. Here’s how to set up your ghostwriting business for lasting success.
Step #1 – Create your website. Your website is an extension of you. It should accurately represent your personality, your business vision and mission and your services. It also needs to sell your services, and that means a bit of copywriting. What benefit do you offer your prospects? What value do you have to offer?
Consider what information you want on your website. Do you want an about page? Do you want to list your rates? What about a form to fill out to place an order? Do you need frequently asked questions? Testimonials and endorsements? Samples?
Step #2 – Speaking of samples, your clients are likely going to want to review your ghostwriter work. You can accomplish this in several ways. You can list links to your work on your website. You can provide samples on your website or you can simply provide samples when a prospect asks for them. Another option is to offer a free report for prospects to download. This can accomplish two things: marketing and providing a sample of your writing work.
Step #3 – Establish your rates. How much are you going to charge? Establish your rates in advance. This is important because you’ll want to be able to quote consistently. Additionally, you can post your ‘general’ rates on your website.
Step #4 – Establish policies and procedures. Like your rates, you’ll want to establish your policies and procedures. You may also want to publish these on your website. At the very least, you’ll want to send them to your prospects when they inquire about hiring you.
For example, do you require a deposit? If so, how much? How long does it take you to complete a project? How do you accept payment? Do you use projects in your samples? What’s your confidentiality policy? Knowing the answers to these questions and having them established will set your prospect’s mind at ease.
Step #5 – Financials. How are you going to collect payment? How are you going to record income and expenses? You’ll likely need a bank account for your business, along with a method for clients to pay online. For example, PayPal accepts checks, credit cards and bank transfers.
There are a number of steps to setting up a ghostwriting business. Make sure to take care of them thoughtfully. They’ll help set the foundation for a successful and long-lasting business. However, once they’re established, you can focus on doing what you love – writing!
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