Magnetic Followup Live Virtual Workshop from Melissa Ingold
Melissa Ingold will be holding a live virtual workshop, Magnetic Followup, on Tuesday, March 29, 2011. During this workshop, Melissa “will be teaching guests how to romance their customers, generate quick cash when they need it, and how to add some sizzle to their sales system”.
1. How to avoid the worst followup mistake most business owners make.
2. How to revive your customer list without jumper cables.
3. How to develop a successful email schedule.
4. Why you’re sitting on a gold mine and how to start profitably mining your business today to uncover the things your customers are hungry to buy.
5. The absolute best days of the week to email your customers.
6. How to improve your email writing skills no matter how difficult it was to you before – You’ll learn Melissa’s seven step system for writing hot promo copy.
7. 10 magnetic subject line examples and why they work – plus, I’ll show you how to write compelling p.s.es
8. How to compel your customers to purchase twice as much as they had planned from you.
Buyers will also have access to the recordings, a PDF of the slides, and a sample sales map after the workshop is over.
Hurry on this because space is limited in this workshop!
Building your list is the most important thing you can do online. You’ve probably heard the saying, “The money’s in the list”, and it’s true. If you’re going to work online and have an online business, you need a list.
Up until now you may not have known how to go about it, but now there’s help. internet marketer James Penn has created an incredible do-this, do-that system to build huge lists in almost any niche.
According to James, just one of his niche lists (not even in internet marketing) has made him $3,928.50 (and counting) from 13 minutes work and just ONE email. (He even reveals the niche!)
Plus, that same email is going to continue to generate him around $1,000 per month for the forseeable future.
How would you like to be able to make an income like that sending just ONE email? (Imagine how many emails you could send per month that do the exact same thing)
What’s great about this system is the detail James goes into and they way he breaks down everything so that anyone can follow it and do the same. Even if you’re just starting out and know nothing about list building, this is for you!
If you want to start building your own list and using it to literally “print money” like James does, go and check it out now.
If you’re always on the lookout for good private label products or are thinking about breaking into the information product or business, this is going to be GREAT news for you.The details are available by clicking here now.
Right now, you can pick up a previously unreleased and COMPLETE private label rights report and marketing package that will allow you to instantly put up a product for sale or start building your mailing list.
Brought to you by Melissa Ingold, who has a stellar reputation for delivering quality private label goods, it’s definitely worth picking up this ready-to-go package.
If you’re always on the lookout for products to sell or simply want to break into the information product business, THIS is a great opportunity to do so.
Here’s what’s in this no-charge offer:
The topic of report package is “How to Plan & Profit from Facebook Advertising” and includes:
—>> Report (8 pages)
—>> Handy printable planning sheet (2 pages)
—>> Squeeze page for building a mailing list
—>> Ecovers to give your report a professional look
Email Deliverability Tips: Get Your Mailing List Going
by Tom Kulzer
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.
Permission
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
Subscriber Addresses
When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
List Maintenance
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Message Format
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Content
Many ISPs filter based on the content that appears within the message text.
Website URL:
Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.
Words/phrases:
Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.
Images:
Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.
Attachments:
With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
CAN-SPAM Compliance
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Relationships & Whitelisting
Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.
Are you building your scrapbook customer list with success? If not, don’t give up! You can breathe new life into your scrapbooking list and at the same time have your list work for you instead of against you.
Although you may not be new to marketing your scrapbooking business on the internet, I want to revisit some tips that will get your list growing. Your list should help your scrapbooking business grow, not keep it stagnant. Your relationship between your opt-in list members and yourself must be one of trust. If don’t have trust, they probably won’t sign up. And if they do they may not stay subscribed. Here are a few strategies to help you build and maintain trust:
1. The customer must be able to unsubscribe from your list. Let each customer who signs up for your newsletter or ezine know they have the option to opt out quickly and easily whenever they like. Most autoresponder services include a link to unsubscribe at the end of the email. This is actually required by the CAN-SPAM Act.
2. Always offer interesting, relavent and valuable content. By providing your readers with informational articles and content, you are building trust with your customers. This initially takes time, but the benefit of having your customers trusting what you have to say is definitely worth your time. You’ll be viewed as an expert, which easily brings more prospects to you.
3. The popular 80/20 rule. People expect to be sold to when they receive an email. However if your emails include constant sales messages, they will likely click the unsubscribe button faster than you can say, “but wait, there’s more!” Try to include 80% valuable content and around 20% sales content. Of course, your marketing content needs to be relavant to your topic as well.
4. Get your customers involved. Breathe new life into your list by encouraging interaction. Create a survey, and post the results, ask questions and provide feedback. Remember, you’re building trust with your prosects and customers while building your business.
5. Balance the number of emails you send out. There’s a fine line between emailing too often and not emailing often enough. Find the balance that works with your customers and you. Track your click through and open rates. Most people who subscribe to your list expect emails from you on a regular basis. On the other hand they won’t be happy if you email them too often. When you create your opt-in box, specify how often you intend to contact them, letting them know their will be occasional extra mailings when you come across something that will be of interest to them.
Your list is how you communicate with your scrapbook customers. If you have no potential customers on your list, who will you communicate with to potentially sell your products? Provide good content and keep your customers anticipating your next mailing. Earn their trust, provide great content, show you are real and that you care, then your list will thrive!
Dawn Stegall is dedicated to helping you succeed in your scrapbooking business. FREE report on a 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your scrapbook customer list. Grab your free report at www.scrapventurereports.com/LPS-Free-Report.html
Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!
Below you will several list-building ideas that will help you make the most of your email marketing efforts:
1.Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
2.Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
3.Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.
4.Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
5.Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
6.Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
7.Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
8.Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
9.Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
10.Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
11.Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
12.Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
13.Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.
14.Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15.Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.
Original Articles - Constant-Content
