Scrapbooking

Are you building your scrapbook customer list with success? If not, don’t give up! You can breathe new life into your scrapbooking list and at the same time have your list work for you instead of against you.

Although you may not be new to marketing your scrapbooking business on the internet, I want to revisit some tips that will get your list growing. Your list should help your scrapbooking business grow, not keep it stagnant. Your relationship between your opt-in list members and yourself must be one of trust. If don’t have trust, they probably won’t sign up. And if they do they may not stay subscribed. Here are a few strategies to help you build and maintain trust:

1. The customer must be able to unsubscribe from your list. Let each customer who signs up for your newsletter or ezine know they have the option to opt out quickly and easily whenever they like. Most autoresponder services include a link to unsubscribe at the end of the email. This is actually required by the CAN-SPAM Act.

2. Always offer interesting, relavent and valuable content. By providing your readers with informational articles and content, you are building trust with your customers. This initially takes time, but the benefit of having your customers trusting what you have to say is definitely worth your time. You’ll be viewed as an expert, which easily brings more prospects to you.

3. The popular 80/20 rule. People expect to be sold to when they receive an email. However if your emails include constant sales messages, they will likely click the unsubscribe button faster than you can say, “but wait, there’s more!” Try to include 80% valuable content and around 20% sales content. Of course, your marketing content needs to be relavant to your topic as well.

4. Get your customers involved. Breathe new life into your list by encouraging interaction. Create a survey, and post the results, ask questions and provide feedback. Remember, you’re building trust with your prosects and customers while building your business.

5. Balance the number of emails you send out. There’s a fine line between emailing too often and not emailing often enough. Find the balance that works with your customers and you. Track your click through and open rates. Most people who subscribe to your list expect emails from you on a regular basis. On the other hand they won’t be happy if you email them too often. When you create your opt-in box, specify how often you intend to contact them, letting them know their will be occasional extra mailings when you come across something that will be of interest to them.

Your list is how you communicate with your scrapbook customers. If you have no potential customers on your list, who will you communicate with to potentially sell your products? Provide good content and keep your customers anticipating your next mailing. Earn their trust, provide great content, show you are real and that you care, then your list will thrive!

Article Source: http://www.wahm-articles.com

Dawn Stegall is dedicated to helping you succeed in your scrapbooking business. FREE report on a 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your scrapbook customer list. Grab your free report at www.scrapventurereports.com/LPS-Free-Report.html

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Copywriting is a significant issue for achieving an excellent ranking in the search engines. Often scrapbooking business website owners believe that the only thing necessary is to incorporate their keywords in the page tags and include their targeted keyword occasionally throughout the page. While SEO copywriting isn’t actually difficult, writing for search engines is a bit more comprehensive than that.

Search engine optimization copywriting or SEO, is basically, writing text in a way that is easily scanned on your web page so that it reads well for the visitor and targets specific search terms. Its purpose is to have your web page rank highly in the search engines for those targeted terms.

SEO copywriting optimizes and enhances other components on the page for search terms being targeted as well, specifically the title, the content or image description and any keyword tags, alt text and headings.

Search engines look for and need authentic content pages, instead of additional pages, which are only designed for achieving high rankings. This is the concept of SEO copywriting. For this reason, search engines aren’t likely to consider SEO pages that have undesirable copywriting content.

In other words, your scrapbook business site’s content must follow good marketing standards. This is because excellent SEO copywriting recognizes that humans make the buying decisions, not “spiders”.

I recommend that your content consist of at least 250 words on each page, with a maximum of two targeted keywords. Use your keywords throughout the page casually not “stuffed” or forced in. Don’t forget to use your keywords strategically in other on-page components such as images.

Informative and quality content is definitely the foundation for a website to be successful. Your content should guide your visitors to exactly what they are looking for when visiting your website.

It’s important to remember that your visitors won’t always “read” all the content, but rather, will scan through the page or article, looking for important and eye-catching sentences or words. This means you need to write not only persuasive and eye-catching content, but it also needs to be scannable.

When someone visits your site in search of a product or service, it’s often because they are looking for more information. If you provide quality content that educates and is helpful, your visitors will stay longer. Content rich in scrapbooking business keywords will leave a long-term impression for your SEO campaign.

Here are a few tips for writing good quality SEO content:

1. Determine your key phrases before you begin the writing process. This will take some keyword esearch on your part. Reaching a high keyword concentration can be a difficult task. This can result in fragmented sentences, complicated statements and a copy that doesn’t flow naturally. If you already know your key phrases, then you are able to write naturally.

2. Know who your target audience is. This allows you to write with their needs and wants in mindy. You cannot write good quality, informative and convincing content without knowing what your visitor’s problems and needs are.

Your writing should offer a solution to their problems and in order for you to do that you need to first identify the problem before you can determine a solution.

3. Include your key phrases in headlines. Search engines believe that a headline is an important part of your content. Therefore keyword rich headlines produces additional results.

When you construct a headline, create them with the same keyword you used in your content. Also take note of the “HTML” encryption for your title. By utilizing “H1″ or “H2″ tags, they will catch the search engine’s attention.

4. Properly distribute or scatter your key phrases throughout the body of your website. You’ll want to do this effectively by focusing on two primary keywords that will flow naturally in your content. This is only a guideline; do not ruin a good article by inserting keywords in sentences where it does not fit just so you can use more keywords.

SEO copywriting doesn’t require you to write in a literary style; it just makes for poor web content. SEO copywriting stresses that you need to write for the internet and more importantly for your reader.

There is more to web copywriting for your scrapbooking business than merely writing well. Effective web copywriting, utilizing keywords and search engine optimization go hand in hand.

Article Source: http://www.wahm-articles.com

Dawn Stegall is dedicated to helping you succeed with your scrapbooking business. Informative articles, free resources along with scrapbook business tips are available at www.ScrapVenture.com