PPC Advertising Revenue – Earn Money from Your SEO Traffic
Check out Chango – it’s a search-targeted ad network that I use to help increase revenue from my search traffic. They show highly targeted ads to traffic coming from Google, Yahoo! or Bing, and the keywords my visitors use to find my site actually trigger the ad content.
{ 0 comments }
In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.
SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.
In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.
Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.
Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.
Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.
{ 0 comments }
Copywriting is a significant issue for achieving an excellent ranking in the search engines. Often scrapbooking business website owners believe that the only thing necessary is to incorporate their keywords in the page tags and include their targeted keyword occasionally throughout the page. While SEO copywriting isn’t actually difficult, writing for search engines is a bit more comprehensive than that.
Search engine optimization copywriting or SEO, is basically, writing text in a way that is easily scanned on your web page so that it reads well for the visitor and targets specific search terms. Its purpose is to have your web page rank highly in the search engines for those targeted terms.
SEO copywriting optimizes and enhances other components on the page for search terms being targeted as well, specifically the title, the content or image description and any keyword tags, alt text and headings.
Search engines look for and need authentic content pages, instead of additional pages, which are only designed for achieving high rankings. This is the concept of SEO copywriting. For this reason, search engines aren’t likely to consider SEO pages that have undesirable copywriting content.
In other words, your scrapbook business site’s content must follow good marketing standards. This is because excellent SEO copywriting recognizes that humans make the buying decisions, not “spiders”.
I recommend that your content consist of at least 250 words on each page, with a maximum of two targeted keywords. Use your keywords throughout the page casually not “stuffed” or forced in. Don’t forget to use your keywords strategically in other on-page components such as images.
Informative and quality content is definitely the foundation for a website to be successful. Your content should guide your visitors to exactly what they are looking for when visiting your website.
It’s important to remember that your visitors won’t always “read” all the content, but rather, will scan through the page or article, looking for important and eye-catching sentences or words. This means you need to write not only persuasive and eye-catching content, but it also needs to be scannable.
When someone visits your site in search of a product or service, it’s often because they are looking for more information. If you provide quality content that educates and is helpful, your visitors will stay longer. Content rich in scrapbooking business keywords will leave a long-term impression for your SEO campaign.
Here are a few tips for writing good quality SEO content:
1. Determine your key phrases before you begin the writing process. This will take some keyword esearch on your part. Reaching a high keyword concentration can be a difficult task. This can result in fragmented sentences, complicated statements and a copy that doesn’t flow naturally. If you already know your key phrases, then you are able to write naturally.
2. Know who your target audience is. This allows you to write with their needs and wants in mindy. You cannot write good quality, informative and convincing content without knowing what your visitor’s problems and needs are.
Your writing should offer a solution to their problems and in order for you to do that you need to first identify the problem before you can determine a solution.
3. Include your key phrases in headlines. Search engines believe that a headline is an important part of your content. Therefore keyword rich headlines produces additional results.
When you construct a headline, create them with the same keyword you used in your content. Also take note of the “HTML” encryption for your title. By utilizing “H1″ or “H2″ tags, they will catch the search engine’s attention.
4. Properly distribute or scatter your key phrases throughout the body of your website. You’ll want to do this effectively by focusing on two primary keywords that will flow naturally in your content. This is only a guideline; do not ruin a good article by inserting keywords in sentences where it does not fit just so you can use more keywords.
SEO copywriting doesn’t require you to write in a literary style; it just makes for poor web content. SEO copywriting stresses that you need to write for the internet and more importantly for your reader.
There is more to web copywriting for your scrapbooking business than merely writing well. Effective web copywriting, utilizing keywords and search engine optimization go hand in hand.
Article Source: http://www.wahm-articles.com
Dawn Stegall is dedicated to helping you succeed with your scrapbooking business. Informative articles, free resources along with scrapbook business tips are available at www.ScrapVenture.com
{ 0 comments }
Original Articles - Constant-Content